The last campaign of the Japanese multinational is a personalized rap that has surprised its customers.<--break->

It is the new action created by the agency Saatchi & Saatchi , which seeks to promote the new Yaris in the younger audience.

Through Facebook, Toyota asks its followers What has life brought you today? To convert the best answers into personalized music videos, with two of the characters from his latest commercial on TV: rapper Gadget and his pet Slick. That will then be disseminated through Facebook and YouTube.


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